WHO WE ARE
Formation Advisory is a boutique AI consultancy, helping our clients navigate the complexities of emerging technology.
WHAT WE DO
All of our services are completely bespoke, nothing is ever reproduced or off-the-shelf. We tailor our approach to each client: world-leading organisations from a wide range of sectors all striving to navigate a dynamic AI landscape influenced by geopolitical instability and shifting public opinions.
WHY FORMATION
In today's AI-driven landscape, theoretical knowledge isn't enough - businesses need advisors who have shaped AI's evolution firsthand. Formation Advisory, led by renowned AI expert Verity Harding, brings many years of frontline experience navigating the complexities of artificial intelligence. As TIME magazine noted of our founder: "few people understand the intersection between emerging technology and democracy better than Verity Harding. [She] has spent more than a decade focusing on transformative technologies and the impact they stand to have". We don't just observe the AI revolution - we've helped shape it.
OUR TEAM
VERITY HARDING
Founder
Verity Harding is a globally recognised leader at the intersection of technology, politics and public policy. She is Founder of Formation Advisory Ltd, a bespoke technology consultancy firm, and Director of the AI & Geopolitics Project at the University of Cambridge’s Bennett Institute for Public Policy. Her debut book ‘AI Needs You’ was published by Princeton University Press in March 2024.
DANI DHIMAN
Senior Associate
Dani joined Formation Advisory in 2024, bringing a deep expertise in tech policy and digital regulation. Over her career, she has advised tech companies, startups, regulators, and policymakers around the world on emerging digital regulation issues at the forefront of technological innovation. Dani has held a range of policy, research and technical roles at organisations such as the UK's largest tech trade body, techUK, Vodafone Group, Digital Catapult, and Starling Bank. Dani currently serves on the AI Futures Council for the generative AI startup, Synthesia.
CATHERINE WESTALL
Associate
Catherine joined Formation Advisory in 2025, having spent the last three years at public affairs agency Hanover Communications. She has experience working with some of the world’s biggest tech and media companies on policy and regulatory issues including AI regulation, online safety, and digital competition. She has a Master’s in International Relations from the University of Bath.
